How do you turn imagination into something you can hold in your hands just minutes later?
That was the challenge presented by the Swedish startup DXME – Design Experience By Me. Their vision was bold: merge immersive technology with real-time manufacturing and let consumers become creators. Whether accessed through AR, VR, a phone, tablet, or the web, a digital interaction would instantly become a physical product, produced on site or remotely.
TarValley was trusted to help transform that vision into a working, global platform.
At the heart of the experience sat Magic Leap. Using spatial computing, customers could build and modify designs in mid-air, selecting graphical elements with natural gestures. These components were projected as holograms onto a tracked physical surface, giving immediate, life-sized feedback. Instead of guessing how something might look, the customer could see it – in context, in scale, and in real time.
Once satisfied, the design flowed seamlessly into the production chain. On a nearby touch display, the user finalized garment type, size, and finishing options. Minutes later, a textile printer delivered a fully customized piece – unique, personal, and born from an experience rather than a shelf.
But delivering magic in front of the customer required serious infrastructure behind the scenes.
We designed and developed the full user experience and interface architecture, while also building an Azure-based cloud environment that managed content, assets, users, and device orchestration. The system handled everything from real-time order pipelines and printer queues to automated receipts, notification flows, and large-screen visualizations of ongoing production.
Retail staff gained powerful administrative tools. Operators could monitor throughput, manage campaigns, update design libraries, and analyze usage data across installations. What appeared effortless for the visitor was, in reality, a tightly integrated ecosystem of hardware, software, and logistics.
The result redefined what point-of-sale could mean: not a transaction, but a memory.
In 2021, the platform scaled to the world stage at Expo 2020 and nationally at Space Stockholm. The deployments proved the robustness of the system and demonstrated how immersive technology could operate reliably in high-traffic, global environments.
For TarValley, DXME represented more than a product build. It was an opportunity to help invent a new category – where experience design, spatial computing, and automated manufacturing converge.
From hologram to handshake.
From concept to creation.
In minutes.
